Archive for March, 2010

Mastering the Pomodoro Technique in 5 Minutes – Ignite Phoenix Video

March 30th, 2010 by Greg Head | 2 Comments

Earlier tonight I presented a five-minute speech to 500 people at the Ignite Phoenix event. The topic of my talk was “Mastering the Pomodoro Technique in 5 Minutes.” The Pomodoro Technique is a very simple method that can help anyone enable concentration and focus amidst their busy, distracted and multitasking lives.

Ignite Phoenix is a quarterly event that brings together 18 new presenters who each give a brief talk on a particular topic they are passionate about. Every speech is just 5 minutes long with 20 slides that advance automatically every 15 seconds. It’s is a fun format which allows for an exchange that is both entertaining and educational.

Here’s the 5-minute video:

(This video was featured on Lifehacker and has been viewed on YouTube over 10,000 times.)

The Pomodoro Technique

I’ve always been pretty disciplined about managing my time, writing down my goals and using various systems to stay organized. There’s just a lot to do every day. But we all face an ever-expanding flow of little things that sap our attention — emails, calls, texts, tweets, meetings, news, and more. And now these digital distractions follow us everywhere.

How can busy people make time to get the harder deep thinking work done that creates the most value in our workday? That’s what the Pomodoro Technique does best.

The Pomodoro Technique uses a simple system developed in the 1990’s by an Italian graduate student to help him be more productive in his studies. It uses a simple kitchen timer – his was shaped like a tomato. In Italian, the word for tomato is pomodoro.

Four simple steps

  1. Choose an important task you need to work on and write it down
  2. Set a kitchen timer for 25 minutes
  3. Work on that task without stopping for 25 minutes (really)
  4. When the bell rings, stop for 5 min and take a quick break

That’s it. It’s not a big fancy system that requires you to buy a book or attend a class, but it really works. I started using this method about six months ago to help me get more valuable “thinking work” accomplished during my busy workday.

This system helps our brains to focus quickly; it’s the opposite of multi-tasking. Twenty-five minutes is long enough to make progress on any task, but not so long that it feels like a major time commitment or a big ordeal.

The Pomodoro Technique can be used by any busy person who needs to develop a concentration habit, including business executives, consultants, creatives, programmers, students, writers, teachers. It’s a great procrastination fighter, too.

Take the 25-minute challenge

Take a look again at these simple steps of the Pomodoro Technique. I challenge you to grab a kitchen timer (or Pomodoro software timer app) and pick an important task that your brain thinks is hard.

Then do just one 25-minute Pomodoro in the middle of a busy day. I guarantee the results will surprise you.

The Pomodoro Technique has helped me. Has it helped you?

CEO Selling Doesn’t Scale

March 4th, 2010 by Greg Head | Comments Off

What’s the biggest difference I see between a $1 million technology company and a $10 million technology company?  You might think it’s something like the quality of their products or the size of their management team, but it’s not.

The key difference is that the $10 million company is completely committed to being known as being the best at something important in their market.

Yes, you actually have to deliver on your promise of being the best, but that’s not enough to grow past the wall most tech startups hit at about $2 million in revenues.

In the early days, the CEO and the executive team can sell all the customers personally. The sales relationship and trust developed by the founders are required to sell the first customers and create revenue as startup. But at some point as you grow, the CEO can’t be involved in the sales relationship with new customers.

Frontline CEO selling is important, but it doesn’t scale.

As you grow, the next customer won’t be buying from the trusted CEO – they are buying the best known solution available in the market.

Being known as the leader of your category is the only way to grow big.