Comments on: Is Your Focus Narrow Enough? http://www.newavenue.com/2009/10/13/is-your-focus-narrow-enough/ Marketing Insights for Business Leaders Mon, 05 Jul 2010 18:11:09 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Greg Head http://www.newavenue.com/2009/10/13/is-your-focus-narrow-enough/comment-page-1/#comment-166 Greg Head Tue, 13 Oct 2009 23:06:34 +0000 http://www.newavenue.com/?p=628#comment-166 I wish we could say we were naturally disciplined in our focus. The truth is we didn't have the money to venture out from the center of our market and chase all those opportunities! I wish we could say we were naturally disciplined in our focus. The truth is we didn’t have the money to venture out from the center of our market and chase all those opportunities!

]]> By: Chris Drake http://www.newavenue.com/2009/10/13/is-your-focus-narrow-enough/comment-page-1/#comment-165 Chris Drake Tue, 13 Oct 2009 23:00:35 +0000 http://www.newavenue.com/?p=628#comment-165 Pat Sullivan told me a funny story about ACT! that you may remember. He said that they were shocked when they realized that they had sold a lot of copies to cattle ranchers as they were using ACT! to manage their cattle (shots, , etc). In today's world I know a lot of entrepreneurs who would see that activity and knee-jerk to that segment no matter how far off the radar it is. I'm glad you guys stayed true and did not offer cattle management software no matter what the sales figures showed... Pat Sullivan told me a funny story about ACT! that you may remember. He said that they were shocked when they realized that they had sold a lot of copies to cattle ranchers as they were using ACT! to manage their cattle (shots, , etc). In today’s world I know a lot of entrepreneurs who would see that activity and knee-jerk to that segment no matter how far off the radar it is.

I’m glad you guys stayed true and did not offer cattle management software no matter what the sales figures showed…

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