Comments on: Marketing Communications is Getting Harder http://www.newavenue.com/2009/04/05/marketing-communications-is-getting-harder/ Marketing Insights for Business Leaders Mon, 26 Jul 2010 20:37:56 +0000 http://wordpress.org/?v=2.9 hourly 1 By: I. Barry Goldberg http://www.newavenue.com/2009/04/05/marketing-communications-is-getting-harder/comment-page-1/#comment-36 I. Barry Goldberg Tue, 07 Apr 2009 19:43:03 +0000 http://www.newavenue.com/?p=284#comment-36 Well said Greg, I would personally emphasize your point about focus and even extend it to being certain it is worthwhile content. One of the biggest challenges for adopters, especially of real time networking is filtering out the amount of useless tweets, LinkedIn and other status updates. Like IM and cell phones, these will continue to be a challenge until we get past the novelty and people realize that they are tools, not toys. Permission to message to someone's desktop should be treated as a sacred trust. I do not mind the 5 updates I get per day from those with content worth knowing. But send 3 sales offers or personal updates about how you are looking forward to the weekend or prepping for a meeting- and you have abused that trust. The good news about distribution that puts receivers in charge (rather than senders) is that content worth pushing gets read and content that does not earns the author a delete. Just becasue we can send messages does not mean that we should. Barry Well said Greg,

I would personally emphasize your point about focus and even extend it to being certain it is worthwhile content. One of the biggest challenges for adopters, especially of real time networking is filtering out the amount of useless tweets, LinkedIn and other status updates. Like IM and cell phones, these will continue to be a challenge until we get past the novelty and people realize that they are tools, not toys.

Permission to message to someone’s desktop should be treated as a sacred trust. I do not mind the 5 updates I get per day from those with content worth knowing. But send 3 sales offers or personal updates about how you are looking forward to the weekend or prepping for a meeting- and you have abused that trust. The good news about distribution that puts receivers in charge (rather than senders) is that content worth pushing gets read and content that does not earns the author a delete.

Just becasue we can send messages does not mean that we should.

Barry

]]> By: Tim Fargo http://www.newavenue.com/2009/04/05/marketing-communications-is-getting-harder/comment-page-1/#comment-35 Tim Fargo Tue, 07 Apr 2009 00:43:18 +0000 http://www.newavenue.com/?p=284#comment-35 Greg: I enjoy reading your blog each week. For me, this post served as a practical reminder that there is a path through the complexity. However, not surprisingly, real results will require an excellent guide, an appropriate budget, and some commitment to the effort and time. Good advice indeed. ~Tim Greg: I enjoy reading your blog each week. For me, this post served as a practical reminder that there is a path through the complexity. However, not surprisingly, real results will require an excellent guide, an appropriate budget, and some commitment to the effort and time. Good advice indeed. ~Tim

]]> By: Aly http://www.newavenue.com/2009/04/05/marketing-communications-is-getting-harder/comment-page-1/#comment-34 Aly Mon, 06 Apr 2009 17:40:13 +0000 http://www.newavenue.com/?p=284#comment-34 Great post Greg! And so true to emphasize the point that it takes hard work. There is absolutely no silver bullet and the most successful startups leverage several strategies that work together over the long haul. Great post Greg! And so true to emphasize the point that it takes hard work. There is absolutely no silver bullet and the most successful startups leverage several strategies that work together over the long haul.

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